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書況補充說明: B自然泛黃書斑、髒污。
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[商品主貨號] U102360708
[代售商品編號] 101050100479
[ISBN-13碼] 9781422127179
[ISBN] 1422127176
[作者] Unruh, Gregory
[出版社] Harvard Business Review Press
[出版日期] 2010/04/19
[裝訂/規格] 精裝 / 189頁 / 23.4 x 16.3 x 2.3 cm / 普通級
[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)
Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear value chain, Unruh offers a cyclical value chain - a chain that offers both sustainability and profitability, for now and for the future.
Gregory Unruh is Director of the Lincoln Center for Ethics in Global Management and Professor of Corporate Governance/Ethics at Thunderbird School of Global Management. He is an expert on the role of technological innovation in addressing global sustainability questions. Together with renowned architect William McDonough, Unruh cofounded the Center for Eco-Intelligent Management to explore the business case for implementing Cradle-to-Cradle product and process innovations.
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