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[商品主貨號] U102520451
[ISBN-13碼] 9780787986315
[ISBN] 0787986313
[作者] Aronson, Merry/ Spetner, Don/ Ames, Carol
[出版社] Jossey-Bass
[出版日期] 2007/03/30
[裝訂/規格] 精裝 / 349頁 / 23.1 x 16.5 x 3.3 cm / 普通級 / 再版
[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Merry Aronson is the founder and director of MerryMedia, a Los Angeles-based entertainment marketing and PR firm. She has worked as a journalist, entertainment publicist, and network television promotion executive, and has taught PR writing at New York University and University of California, Los Angeles.
Don Spetner is senior vice president for Global Meeting and Communications at Korn/Ferry International. He was named an ＂Industry All Star＂ by Inside PR magazine, and his essays on communications have been published in The Journal of Corporate Public Relations and PRWeek.
Carol Ames teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.)
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