【UY5】Word Hero: A Fiendishly Clever Guide to Crafting the Lines That

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[商品主貨號] U102843833

[代售商品編號] 101528100319

[ISBN-13碼] 9780307716361

[ISBN] 0307716368

[作者] Heinrichs, Jay

[出版社] Three Rivers Press (CA)

[出版日期] 2011/10/04

[裝訂/規格] 平裝 / 352頁 / 20.1 x 13 x 2 cm / 普通級

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

Yes, it’s true: you can learn how to be a verbal wizard!

Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever?

Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.

In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.

With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.
JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive. His previous book on language, Thank You for Arguing, has sold more than 100,000 copies.)

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