【UDI】Data-Driven Marketing: The 15 Metrics Everyone in Marketing Shou

以下書況，主觀上皆可閱讀，若收到後不滿意，『都可退書退款』。

書況補充說明: B自然泛黃書斑、髒污。

【購買須知】

（1）照片皆為現貨實際拍攝，請參書況說明。

（2）『賣場標題、內容簡介』為出版社原本資料，若有疑問請留言，但人力有限，恕不提供大量詢問。

（3）『附件或贈品』，不論標題或內容簡介是否有標示，請都以『沒有附件，沒有贈品』為參考。

（4）訂單完成即『無法加購、修改、合併』，請確認品項、優惠後，再下訂結帳。如有疑問請留言告知。

（5）二手書皆為獨立商品，下訂即刪除該品項，故『取消』後無法重新訂購，須等系統安排『2個月後』重新上架。

（6）收到書籍後，若不滿意，或有缺漏，『都可退書退款』。

[商品主貨號] U103042966

[ISBN-13碼] 9780470504543

[ISBN] 0470504544

[作者] Jeffrey, Mark

[出版社] Wiley

[出版日期] 2010/02/08

[裝訂/規格] 精裝 / 298頁 / 23.4 x 16.3 x 2.8 cm / 普通級 / 初版

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization

In-depth discussion of the fifteen key metrics every marketer should know

Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms

Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing ＄53 billion of annual marketing spending

In-depth examples of how to apply the principles in small and large organizations

Free downloadable ROMI templates for all examples given in the book

With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.)

-----------------------------------------------------------

分享閱讀 書籍狀態請詳看圖示

■客服電話服務時間: