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[商品主貨號] U103059237
[代售商品編號] 101099200509
[ISBN-13碼] 9780070428591
[ISBN] 007042859X
[作者] Miyashita, Kenichi/ Russell, David W.
[出版社] McGraw-Hill
[出版日期] 1995/09/01
[裝訂/規格] 236頁 / 22.9 x 15.2 x 1.8 cm / 普通級 / 單色印刷
[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)
Two Tokyo-based reporters delve inside Japanese big business to show Westerners the full picture -- and to explain precisely how Japan Inc. has come to dominate global commerce in modern times.
Kenichi Miyashita and David Russell investigate their subject through the fascinating prism of the keiretsu -- Japan's government-sanctioned networks of banks, manufacturers, suppliers, and distributors. Do these syndicates have valuable lessons to teach us? Or do they deserve their rap as protectionist cartels? Or both? Only here will you discover the complete and unbiased truth. And only here will you find haunting, firsthand accounts by Japanese subcontractors of their service to the keiretsu -- a side of business rarely seen by Westerners.
Our hard-nosed business leaders look like Dorothy wandering through Oz when it comes to dealing with Japan, the authors say. If you do business in Japan or with Japanese firms -- or are simply curious about the country's rise and possible decline -- Keiretsu will provide an eye-opening, page-turning education.)
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