【AR9】Signals: How Everyday Signs Can Help Us Navigate the World’s T

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[商品主貨號] U101891914

[代售商品編號] 101444700279

[ISBN-13碼] 9781474603522

[ISBN] 1474603521

[作者] Pippa Malmgren

[出版社] W&N

[出版日期] 2017/06/01

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

She predicted the financial crisis. She predicted Brexit. She predicted Trump. Now Dr Pippa Malmgren shares the signals that will protect you from the next surprise.

Drawing on a wonderful range of examples - from magazine covers and supermarkets to public protests - SIGNALS is the fascinating story of the world economy told in the language of everyday objects, places and events. Malmgren explains why the size of chocolate bars, steaks and apartments are shrinking, and why the increasing near misses between America's spy planes and the fighter jets of China and Russia are no coincidence.

Rising costs and inflation are breaking the social contract between citizens and their states, causing the rise of anti-establishment voting, the return of social unrest to emerging markets and resistance to mass immigration. If the only solution is innovation, then the key question is whether governments support efforts to invest in the economy of tomorrow. Written with refreshing clarity, SIGNALS shows us who is already building the future and how to be part of it.

Review

Dr Pippa Malmgren's book is essential reading (Dr Tun Mahathir Mohamad, former Prime Minister of Malaysia)

A tour de force (Lord Rose, former CEO and Chairman Marks and Spencer)

Pippa's work is impressive and groundbreaking (Dr. Liam Fox MP, Secretary of State for International Trade and President of the Board of Trade)

Fascinating, stimulating book! First-class quality (Toshihiko Fukui, former Governor of the Bank of Japan)

A fascinating read. Full of lateral insights (Lieutenant General Nick Pope CBE, Deputy Chief of the General Staff)

In Signals: How Everyday Signs Can Help Us Navigate the World's Turbulent Economy, Dr Philippa Malmgren draws attention to the everyday signals - from magazine covers to shop fronts - that reveal the state of the world's economy and help us to understand recent tectonic shifts in global politics ... its anecdotal, accessible and democratising approach is welcomed

Rather wonderful (FINANCIAL TIMES))

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