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  2. 買二手書 > 書寶官方書城  >【財經 企管】 > 企管

    【D8J】Smart Green: How to Implement Sustainable Business Practices i


    作者: Estes,Jonathan
    出版社: Wiley
    ISBN: 9780470387795
    付款方式: 7-11付款取貨、Web ATM、信用卡一次付清
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    原價: 639
    售價: 229
    商品數量:1
    商品編號: O_U102175936

    書況補充說明:B自然泛黃書斑、髒污。
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    [商品主貨號] U102175936

    [ISBN-13碼] 9780470387795

    [ISBN] 0470387793

    [作者] Estes, Jonathan

    [出版社] Wiley

    [出版日期] 2009/03/01

    [內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

    Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many feel the need to go green. Jonathan Estes in Smart Green turns this need into value and lays out the steps for going green.?Read it and get ahead of your competition and the green tsunami sweeping the country.

    --Frank Phoenix, PE, LEED-AP, Partner, Greenbridge Developments, LLC

    Estes's book articulates the opportunities, challenges, and trends of the blossoming conscious consumer movement using insightful research to make the case for growing a green business. His compendium examines and dissects our cultural shift in which a handful of people are optimists, many are ambivalent, and everyone is a skeptic.

    --David Lubensky, President, Bagatto, Inc.

    Smart Green is a very practical guide for getting started with greening your company. Estes has taken the principles of business planning and applied them to a very complex subject. Worth the read.

    --Michael Knupp, former CEO, The RETEC Group, and former member, World Business Council for Sustainable Development

    Estes's Smart Green is a great resource for small to mid-size enterprises that want to make measurable improvement in performance and align themselves with the global green wave. From strategic planning to practical how-to examples, Estes demonstrates how we can go green and make some too.

    --Aaron Nelson, IOM, President and CEO, Chapel Hill-Carrboro (NC) Chamber of Commerce, and Executive Director, Foundation for a Sustainable Community

    Jonathan M. Estes is cofounder and Senior Analyst at Strategic Measures, Inc., based in Chapel Hill, North Carolina, a management consulting firm that empowers leaders and teams to make decisions with an eye toward social equity, environmental stewardship, and profits.)

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