【EEM】UNLEASHING THE KILLER APP_Downes, Larry/ Mui, Chunka

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[商品主貨號] U102186585

[ISBN-13碼] 9780875848013

[ISBN] 087584801X

[作者] Downes, Larry/ Mui, Chunka

[出版社] HBS Press

[出版日期] 1998-05-01

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

When technologies, products, and services converge in radical, creative new ways, a ”killer app” can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The compass, the steam engine, the cotton gin, and the Model T were all killer apps that sent shock waves through the social, political, and economic systems of their time. Today’s killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web have Profoundly influenced and even altered society far beyon their intended use. Tempted by the pormise of such devastating power, companies large and small, from vast mlitnationals to lean entrpreneuiral start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them.How is it done? In this groundbreaking new book , strategists Dones and Muiargue that managers must abandon many of their most revered planning and control processes. The most commonly used tools for setting and executing strategy, artifacts of the industiral age, make for inadequate weapons in today’s digital arena. Leaders must replace control and consistency, contend Downes and Mui, with chaos and creativity, and old strategies must be jettisoned in favor of digital ones. Unleashing the Killer App demonstrats how managers are rewriting the rules of business to face this digital ultmatum.Organizations with the healthiest environment for identifying and fostering killer apps will translate their digital strategy into market dominace. With Unleashing the Killer App,Downes and Mui offer a progressive guide to transforming your company into a place there killer apps are born. Drawing form their experience and reserch with leading global busineses, the authors:Identify the twelve fundamental design principles for building killer appsIll Ustrate these principles with classic stories from history and examples form a wide range of industries whta have successfully develpoed killer apps Examine the economic consequences of the diminishing transaction costs in cyberspaceDescribe how to integrate digital strategy into an organizaion’s planning process to creat new markets form new customer relatonships, and change the product line.Digital strategy, say Downes and Mui, is more than a vision statement. It is an attitude that thoroughly permeates winning businesses. Managed effectively, it becomes a potent operating model for the business itself . Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate--perhaps even releas--the killer app within your organization. Are ou ready to compete?

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