【EI2】Tokyo Fashion Graphics_Taki, Akiko (EDT)

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[商品主貨號] U102189876

[ISBN-13碼] 9784756241429

[ISBN] 4756241425

[作者] Taki, Akiko (EDT)

[出版社] Pie Books

[出版日期] 2012/02/21

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

本書為英文/日文對照版本。

Fashion trends can change overnight, presenting a unique challenge for designers and advertisers. The promotion of a brand’s image has to reflect current trends and grab the attention of new customers. Graphics need to be colorful and charming yet distinguish themselves from the competition.

As the second volume of Fashion Brand Graphics, this book presents up-to-the-minute promotional tools used in Japan’s high-fashion industry. Focusing mainly on Tokyo, this book will introduce readers to visual tactics used in daily sales promotions as well as in seasonal merchandising used by Japan’s most accomplished designers. 

This catalog includes shopping bags, wrapping, packages, business cards, invitation cards, posters, and interior and exterior design. Tokyo Fashion Graphics will be a useful reference guide not only for graphic designers but also for fashion designers, marketing professionals, and students.

作者簡介

Akiko Taki is an editor for PIE BOOKS.

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