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[商品主貨號] U102196881
[ISBN-13碼] 9781578517091
[ISBN] 1578517095
[作者] Gardner, Howard
[出版社] Harvard Business Review Press
[出版日期] 2004/04/01
[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process.
Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Howard Gardner is the Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education.)
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