【JQ3】Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Gr

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[商品主貨號] U102285611

[ISBN-13碼] 9780062373953

[ISBN] 0062373951

[作者] Yoffie, David B./ Cusumano, Michael A.

[出版社] HarperBusiness

[出版日期] 2015/04/14

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

 一堂賈伯斯、比爾蓋茲、葛洛夫等人教我們的課，所有領導者決策必備案頭書

在比爾•蓋茨、賈伯斯及和葛洛夫三人成立的公司影響下，我們認知的世界與生活在十年內被重新定義並連帶改變。本書是第一次有人將這三個人建構公司的策略同步展開，將他們面對的成功與失敗，共同性與差異，以及商業戰略和實踐方法觀察公布。 什麼是賈伯斯、比爾蓋茲、葛洛夫這三個企業家成功的關鍵，他們如何為所有的管理者及企業家的領導力，戰略和執行提供經驗及教訓？本書以引導及實例的方式，同步展示三人在接觸企業戰略和執行上相似的作為，以及面臨競爭時不同的策略反應，是結合開創性企業戰略管理和高科技創業的最佳策略實踐。＜博客來編輯＞

The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business--Bill Gates, Andy Grove, and Steve Jobs--offering lessons for all managers and entrepreneurs on leadership, strategy and execution.

In less than a decade, Bill Gates, Steve Jobs, and Andy Grove founded three companies that would define the world of technology and transform our lives. At their peaks, Microsoft, Apple, and Intel were collectively worth some ＄1.5 trillion. Strategy Rules examines these three individuals collectively for the first time--their successes and failures, commonalities and differences--revealing the business strategies and practices they pioneered while building their firms.

David B. Yoffie and Michael A. Cusumano have studied these three leaders and their companies for more than thirty years, while teaching business strategy, innovation and entrepreneurship at Harvard and MIT. In this enlightening guide, they show how Gates, Grove, and Jobs approached strategy and execution in remarkably similar ways--yet markedly differently from their erstwhile competitors--keeping their focus on five strategic rules.

Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship from three path-breaking entrepreneurs who emerged as CEOs of huge global companies. Their approaches to formulating strategy and building organizations offer unique insights for start-up executives as well as the heads of modern multinationals.)

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