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[商品主貨號] U102381479
[ISBN-13碼] 9781422187302
[ISBN] 1422187306
[作者] Harvard Business Review (COR)
[出版社] Harvard Business Review Press
[出版日期] 2012/10/02
[裝訂/規格] 平裝 / 174頁 / 22.6 x 12.7 x 1.5 cm / 普通級
[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)
DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS
Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that's profitable can still go belly-up? Has your grasp of your company's numbers helped--or hurt--your career?
Whether you're new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.
The HBR Guide to Finance Basics for Managers will help you:
Learn the language of finance
Compare your firm's financials with rivals'
Shift your team's focus from revenues to profits
Assess your vulnerability to industry downturns
Use financial data to defend budget requests
Invest smartly through cost/benefit analysis
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
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