【JGX】Economics: Principles_Campbell R. Mcconnell

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[商品主貨號] U101772295

[代售商品編號] 101053500599

[ISBN-13碼] 9789814575133

[ISBN] 9814575135

[作者] Campbell R. Mcconnell

[出版社] McGraw-Hill Education (Asia)

[出版日期] 2014/10

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

Feature Summary

Two-Path Macro:Instructors who focus exclusively on Aggregate Demand-Aggregate Supply Model can now more easily skip the Aggregate Expenditure (Keynesian) model than before, while those who teach both the AD/AS and AE models can continue to do so in a logical manner.

A Patient, Step-by-Step Approach: Realizing that for most students, this is their first introduction to economics, the authors take a patient, step-by step approach to teaching the material. The authors explain the theory and models slowly and thoroughly.

Multiple-choice “Quick Quizzes” to accompany the Key Graphs. Graphs that have special relevance are labeled “Key Graphs,” and each includes a multiple-choice quiz. These 4-question quizzes allow students to test their understanding before moving on. Answers are provided on the page, but upside down.

Figure Legends: Legends accompanying diagrams are often in-depth, self-contained analyses of the concepts. The legends are quick synopses of important ideas. They help the students understand the visual representations more fully.

Study Questions and Problems: Up to 30 questions and problems follow every chapter. The questions cover concepts and material from the chapter, while the problems ask students to apply those concepts.

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