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[商品主貨號] U101910361
[ISBN-13碼] 9780470886021
[ISBN] 0470886021
[作者] Thomas, David B./ Barlow, Mike
[出版社] John Wiley & Sons Inc
[出版日期] 2011/02/08
[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.)
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