【D2L】Platform Revolution: How Networked Markets Are Transforming the

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[商品主貨號] U102171356

[ISBN-13碼] 9780393249132

[ISBN] 0393249131

[作者] Parker, Geoffrey G./ Van Alstyne, Marshall W./ Choudary, Sangeet Paul

[出版社] W. W. Norton & Company

[出版日期] 2016/03/28

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

想學Uber、Airbnb，從小平台發跡成全球大企業嗎？這本書有辦法讓你圓夢！

 

一些新興企業正在改變我們生活、工作和娛樂的方式。例如優步（Uber）、Airbnb、亞馬遜（Amazon）、蘋果（Apple）以及Paypal，這些公司發動了破壞市場的行為，但如今它們卻成為市場領導者，究竟它們的成功秘訣何在？

 

《Platform Revolution》由三位搶手的作家共同執筆，分析這些新銳企業的共通點在於，它們皆立基於平台（platform）之上，而且改變我們做生意的方式。三位作者在書中不但清楚說明平台革命是什麼？如何發生？還前所未有地提供了一個「用戶手冊」，教新手如何成功創建平台業務，並分析現今市場領導者背後的商業策略為何。

 

在數位時代的今天，平台的力量，將是企業獲致成功背後不可或缺的關鍵因素；而這場平台革命，也將改變千百萬人的生活方式與事業。（文／博客來編譯）

 

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What''s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first owner''s manual for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today''s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.)

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