【DHP】Management Information Systems: Managing the Digital Firm, Glo

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[商品主貨號] U102594482

[代售商品編號] 101017700679

[ISBN-13碼] 9781292296562

[ISBN] 1292296569

[作者] Laudon, Kenneth / Laudon, Jane

[出版社] Pearson Education Limited

[出版日期] 2020

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

For introductory courses in IS (information systems) and MIS (management information systems).Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.)

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