以下書況,主觀上皆可閱讀,若收到後不滿意,『都可退書退款』。
書況補充說明: B自然泛黃書斑、髒污。
【購買須知】
(1)照片皆為現貨實際拍攝,請參書況說明。
(2)『賣場標題、內容簡介』為出版社原本資料,若有疑問請留言,但人力有限,恕不提供大量詢問。
(3)『附件或贈品』,不論標題或內容簡介是否有標示,請都以『沒有附件,沒有贈品』為參考。
(4)訂單完成即『無法加購、修改、合併』,請確認品項、優惠後,再下訂結帳。如有疑問請留言告知。
(5)二手書皆為獨立商品,下訂即刪除該品項,故『取消』後無法重新訂購,須等系統安排『2個月後』重新上架。
(6)收到書籍後,若不滿意,或有缺漏,『都可退書退款』。
[商品主貨號] U102308684
[ISBN-13碼] 9780470689752
[ISBN] 0470689757
[作者] Aaker
[出版社] 華泰文化
[出版日期] 2010/05/19
[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)
The book is a European adaptation of our current US book: Strategic Market Management, 9E by David Aaker.
Motivated by the strategic challenges created by the dynamic nature of markets, this book is on the premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. A global perspective is an essential aspect of this new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the extensive use of new European examples and vignettes.
The unique aspects of the book are its inclusion of:
.A business strategy definition that includes product/market scope, value proposition, and assets and competences.
.A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms.
.Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together.
.Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed.
.Creating synergetic marketing with silo organizations defined by products or countries. All organizations have multiple products and markets and creating cooperation and communication instead of competition and isolation is becoming an imperative.
)
-----------------------------------------------------------
分享閱讀 書籍狀態請詳看圖示