【KO1】Revival of the Fittest: Why Good Companies Go Bad and How Grea

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[商品主貨號] U102335851

[ISBN-13碼] 9781578519934

[ISBN] 1578519934

[作者] SULL

[出版社] HARVARD BUSINESS SCHOOL PRESS

[出版日期] 2003-05-01

[內容簡介] (出版商制式文字, 不論標題或內容簡介是否有標示, 請都以『沒有附件、沒有贈品』為參考。)

"Ninety percent of companies worldwide failed to achieve sustained, profitable growth over the past decade. While current business wisdom calls for ""new rules"" for strategy and organization, a breakthrough book reveals that the answer to the growth dilemma actually lies in basic, enduring economic principles. Based on a sweeping ten-year study of more than two thousand technology, service, and product companies in a variety of industries, Profit from the Core argues that most growth strategies fail to deliver value-or even destroy it-primarily because they wrongly diversify from the core business. The authors contend that this timeless strategic precept-building market power in a well-defined core-remains the key source of competitive advantage and the most viable platform for successful expansion. Drawing from hundreds of in-depth case studies, interviews with more than one hundred CEOs, and the authors` broad consulting and business experience, the book identifies and explains three key factors that differentiate growth strategies that succeed from those that fail: (1) reaching full potential in the core business; (2) expanding into logical adjacent businesses surrounding that core; and (3) preemptively redefining the core business in response to market turbulence The authors identify the classic problems that incumbents encounter in each of these areas and-borrowing lessons from private equity and start-up ventures-explain how to resolve them in today`s rapidly changing business environment. The book concludes with guidelines for how companies can become sustained value creators-capable of successfully refining and revamping the core business over time.

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